Skyrocket Your Savings: The WIMPER Program Playbook for 35% Growth

The WIMPER Program (Wellness Integrated Medical Plan Expense
Reimbursement) is a proven framework designed to help businesses streamline
their financial processes and achieve significant growth. This playbook focuses
on leveraging WIMPER to boost cost savings by 35%, using structured strategies,
tax savings, and employee benefits to enhance financial efficiency and attract
high-quality business opportunities.

Stage 1: Prospecting with WIMPER

Objective: Identify and prioritize qualified businesses that can benefit from WIMPER’s cost-saving and wellness benefits.

Action Steps:

Use WIMPER’s tax savings (up to $800 per employee annually) as a key selling point to target small business owners and HR managers.
Highlight the 18-30% reduction in workers’ compensation costs to appeal to industries with high operational expenses.
Leverage LinkedIn and industry-specific forums to find businesses looking for cost-effective health solutions.

Key Metrics:

Number of businesses identified per week.
Percentage of businesses that meet qualification criteria (e.g., business size, industry).

Stage 2: Initial Outreach

Objective: Generate interest and schedule discovery meetings using WIMPER’s unique value proposition.

Script: Hi [Business Name], I’m [Your Name] from Bill Wilkie Business Solutions. Our WIMPER Program helps businesses like yours save up to $800 per employee annually on taxes while enhancing employee benefits at zero net cost. I’d love to explore how we can drive cost savings for your company. Are you available for a quick call on [Date/Time]?

Action Steps:

Personalize outreach by referencing the business’s industry challenges (e.g., rising healthcare costs).
Emphasize WIMPER’s zero net cost model to reduce friction and spark interest.
Use email and LinkedIn messages to follow up within 48 hours if no response is received.

Key Metrics:

Response rate to initial outreach (target: 25%+).
Number of discovery meetings scheduled per week.

Stage 3: Qualification

Objective: Assess the business’s needs and fit for the WIMPER Program to ensure high-quality cost reduction opportunities.

Qualification Questions:

What are your current challenges with employee benefits and operational costs?
Have you explored tax-saving programs before, and what was your experience?
What growth goals are you aiming to achieve in the next 6-12 months?

Action Steps:

Identify businesses who prioritize cost efficiency and employee wellness.
Focus on businesses that can leverage WIMPER’s tax codes for maximum savings.
Document responses to tailor the presentation stage.

Key Metrics:

Qualification success rate (target: 60% of businesses move to presentation).
Average time spent on qualification calls.

Stage 4: Presentation

Objective: Demonstrate how WIMPER drives cost savings and business growth.

Script: Our WIMPER Program has helped businesses improve cost savings by 35% through tax savings and enhanced employee benefits. By saving up to $800 per employee annually on FICA taxes and reducing workers’ compensation costs by 18-30%, you can reinvest those savings into operational improvements. Let me show you how we’ve helped a client, Mohan, achieve 40% savings and reinvest in growth strategies.

Case Study:

Mohan’s Success Story: Mohan, a small business owner, used WIMPER to save 40% on operational costs within six months. By reallocating those savings into targeted operational enhancements, he increased cost efficiency by 35%, resulting in a 20% revenue boost.

Action Steps:

Use data-driven visuals to highlight savings and growth potential.
Tailor the presentation to the business’s specific pain points (e.g., high workers’ comp costs).
Offer a free cost-savings analysis to demonstrate WIMPER’s impact.

Key Metrics:

Engagement rate during presentations (target: 80%+ show active interest).
Number of business’s requesting a cost-savings analysis.

Stage 5: Handling Objections

Objective: Address concerns and build trust in WIMPER’s ability to drive cost savings.

Common Objections and Responses:

We don’t have the budget for this program.

I understand budget concerns. WIMPER operates at zero net cost, and the tax savings—up to $800 per employee—can be directly reinvested into cost reductions, delivering a strong ROI

We don’t have time to implement new programs.

WIMPER is designed to streamline your processes. Our team handles the setup,

and the savings can fund cost-saving efforts without adding to your workload.

Action Steps:

Train sales teams to address objections confidently using WIMPER’s benefits.
Provide case studies and testimonials to back up claims.

Key Metrics:

Objection-handling success rate (target: 70%+ of objections resolved).
Number of businesses moving to the closing stage post-objection.

Stage 6: Closing

Objective: Secure commitment and start implementing WIMPER for cost-saving growth.

Script: Based on our discussion, WIMPER can help you save significantly while boosting cost savings by 35%. Let’s get started with the setup so you can see results quickly. Shall I prepare the agreement for you to review today?

Action Steps:

Simplify the onboarding process to reduce friction.
Offer a 30-day follow-up to ensure the cost-saving strategy is on track.
Provide resources on how to reinvest savings into operational improvements (e.g., paid ads, content marketing).

Key Metrics:

Close rate (target: 50%+ of qualified leads).
Time to close (target: within 2 weeks of presentation).

Measuring Success

Objective: Track cost-saving growth and optimize the WIMPER strategy.

Key Metrics to Track:

Cost-saving growth rate (target: 35% increase within 6 months).
Cost savings achieved per employee.
ROI from reinvested savings into cost-saving campaigns.

Continuous Improvement

Action Steps:

Solicit feedback from sales teams and clients to refine scripts and strategies.
Conduct monthly reviews of cost-saving metrics to identify trends.
Adjust outreach and presentation tactics based on what drives the highest conversion rates.

Impact

By following this WIMPER Program Playbook, businesses can:

Achieve a 35% increase in cost-saving within 6 months.
Save up to $800 per employee annually, which can be reinvested into growth strategies.
Streamline the financial process with a structured, data-driven approach.

The WIMPER Program not only enhances cost efficiency and savings volume but also positions your business as a financially optimized, employee-focused leader in your industry.